Jimmy Choo is a British high fashion house specialising in shoes, handbags, accessories and fragrances. The company, J. Choo Limited, was founded in 1996 by couture shoe designer Jimmy Choo and Vogue accessories editor Tamara Mellon OBE. The brand claims to have been a favourite of Princess Diana. It is listed on the London Stock Exchange. The brand traces its roots to a bespoke shoemaker named Jimmy Choo, based in the East End of London in the early 1990s, who catered to the global jet set, including Diana, Princess of Wales.